Skincredible Wichita
Twice the Bookings. Under Half the Cost.
Bookings from ads rose from 9 to 20 a month, and each cost 61% less.
- Bookings from ads by the second month
- 2.2×
- Lower cost per booking from ads
- 61%
- Wichita visitors a day in the first week of ads, up from 10 to 20
- ~200
How it started
After we built Skincredible Wichita's new website, the practice asked us to run its advertising too. We started with a full audit of its website and ad accounts, then took over its Facebook, Instagram and Google ads.
The challenge
Skincredible wanted to build momentum and win new patients quickly. It needed ads that reach people in the area it serves, and a partner who could turn those ads into bookings.
- Ads on autopilotGoogle ads ran on Google's recommended settings and brought in only a handful of bookings.
- Visitors from the wrong citiesA large share of website visitors came from Dallas and Chicago, where the practice treats no one.
- Missing from local searchThe practice didn't appear on Google for searches like laser hair removal, IV therapy or HydraFacial.
- Campaigns that missedThe previous marketing team's earlier campaigns for one of the practice's services brought in no patients.
The big decisions
- Reach the right patients
- Every campaign targets the areas where the practice's target patients live, so the budget goes to people who can visit.
- Sell the result, not the device
- After reviewing the ads with the practice and its equipment maker, we rebuilt them with bolder text, less copy and a clear offer, led by the problem a patient wants solved.
- Follow the bookings
- When tattoo removal brought in 16 of 20 bookings in a month, we gave it more of the budget. Ads that brought in none were paused or cut to a small test.
- Count bookings we can prove
- We compare only bookings traced to an ad, so each month is measured the same way. Calls and walk-ins from people who saw an ad come on top.
What we did
- 1.Audited the website and past campaigns, and wrote a growth plan with a clear roadmap.
- 2.Set up Facebook and Instagram ads for five treatments, alongside Google Search ads.
- 3.Targeted every campaign to the areas where the practice's target patients live.
- 4.Redesigned the ads with bolder text, clear offers and short videos.
- 5.Reached people again after they watched our videos or visited the site.
- 6.Moved budget each month toward the ads that brought in bookings.
- 7.Reported results every month, with the cost of each booking by treatment.
What changed for the client
Within two months, our campaigns turned Skincredible's ads into a steady source of new local patients. In the first week, Wichita visitors to the site jumped from 10 to 20 a day to about 200. By the second month, ads were bringing in more than twice as many bookings, 20 up from 9, and each booking cost 61% less. The results keep building: Google ads alone then brought in 7 bookings in two weeks, matching their total for the whole previous month.
Want results like these?
Tell us what you need and we'll send you a quote, or book a free call to talk it through.